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What Do You Do When You Get A Bad Review
By Jamie Phillips
Chiropractic Masters
I often have chiropractors on my chiropractic marketing site ask me this very question. And there are a couple different types of situations that I want to talk about in this post.
The first situation is, are you at fault? Anyone can have a bad day and if you look at the particular situation and decide that it was your fault, then you might want to try to make things right with the patient. Explain your situation, and apologize. Sometimes that will go further towards creating good will then anything else.
The next situation is of course, you didn’t do anything to deserve the bad review and in this case you can go in and write a response to the review. But beware, things can escalate and get out of hand, and your whole page ends up being about a bad conversation.
With the advent of everyone writing reviews on everything these days, most people are aware of the idea of preponderance of evidence, that is, if you have only one review or two reviews and one is bad, well that doesn’t look so good. But if you have 20 reviews and one is bad then the preponderance of social proof is in your favor.
So the bottom line is get a lot of folks that are happy with you to write reviews for you so when the occasional bad review happens, (and it will for all of us) it will be viewed by others as an oddity and not be damaging to your reputation.
For more information on chiropractic marketing or chiropractic websites vistit: http://www.chiropracticmarketingtoday.com.
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Chiropractic Masters releases their new chiropractic marketing video series, Ten Essentials of Chiropractic Internet Marketing.