Social media marketing may seem familiar in some respects to other chiropractic marketing strategies you’ve considered in the past, but also unfamiliar at the same time. In the “familiar” category, you’d never consider trying any type of marketing plan without taking the time to understand what it’s about and what you want to get from it. What are your goals? Once you’ve decided what you want, it’ll be easier for you to use social media to your best advantage.

When you are ready to begin your social media endeavor, but before you start, it will be crucial for you to make sure that you “own your name” on all the social media outlets, that is to say, be certain that your name or your clinic’s name is available so that you can use the identical same name on every one of the social channels you decide to use. When you’re ready, there’s a service, which is entirely free, that can assist you with your search. Knowem.com is the who to go to. Knowem.com will find out where your name is and/or if it’s attainable or not on a large number of social media sites.

The next step, once you have all your social media accounts “locked up”, is to decide where you ought to be active. Because you have a clinic to run and patients to see, in the beginning only a few social media sites is preferable and may well be all you’ll need. That way you won’t get unduly busy in too many channels. So, how do you choose the best sites for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube

What your social media activity goal should be is to build a genuine presence in your community. What you don’t want to do is “sell” on your social media sites, which is to say don’t sell your chiropractic services, don’t sell products, don’t sell anything! The purpose of social media is for you to go out and network with the community. Of course, let them become aware what you do, but do it by becoming a participant. Social media works the same way as social networking offline. People on social media sites don’t want to be sold to, plain and simply. Social media sites are similar to a neighborhood backyard barbecue. People are standing around talking about who they are and what they do, and then a person asks you what you do. Or, maybe you begin the conversation by simply stating, “Hi, I’m Dr. ____. With social media marketing, the same dynamics apply. “Work” your social media sites in the same way you’d work your offline networking communities, which is to say, answer the questions and concerns that get potential patients interested in the who that’s you!

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TheChiroMasters

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